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Neustar Lands Entertainment Industry Deal

Neustar, Inc. (NYSE: NSR) has been selected by the Digital Entertainment Content Ecosystem (DECE) LLC to provide a clearinghouse solution for the industry consortium.

The firm will develop and manage the consortium’s Digital Rights Locker, “a cloud-based authentication service and account management hub that provides consumers with access to their digital entertainment.” The Digital Rights Locker is expected to launch in the second half of 2010.

DECE is a consortium of leading entertainment, consumer electronics, and technology companies and retailers dedicated to developing the next generation digital media experience based on open, licensable specifications.

“Security, scalability and flexibility are key requirements for us in building the digital locker service for DECE, ” said Mitch Singer, chief technology officer at Sony Pictures and president of DECE. “Neustar has a track record for handling complex technological challenges across large operations – from governments to massive enterprises – in a secure, seamless and neutral manner.”

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