Today, CSC was awarded the Diamond Award for Marketing Excellence from the IT Services Marketing Association (ITSMA).
The award specifically recognizes CSC for its development of WikonnecT, a B2B social networking site focused on the insurance industry. Since its launch a year a go, it has grown to include over 11, 000 members actively participating in over 120 communities.
“The success of WikonnecT is fueled by its value in bringing together clients to solve common problems and share best practices, lessons learned and ideas for product innovation, ” said David Booth, president of CSC’s Global Sales and Marketing organization. “Because of the growing demand for B2B social networking, we are expanding the site to additional industry sectors and regions.”
The ITSMA Marketing Excellence Awards, held in Boston, focus solely on B2B marketing for services and solutions and are based on a comprehensive and strategic approach to marketing. This is CSC’s first award in this category.