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Alion’s Peter Jacobs on Emerging Trends in Communications

Peter Jacobs

Alion VP of  Communications and Marketing Peter Jacobs spoke with ExecutiveBiz about the emerging trends he sees in the marketing and communications areas.

“I’m going to be the contrarian here, because I’m less excited about social media than some of my colleagues in B2B or B2C companies, ” he said. “A lot of our potential customers aren’t going to read a blog or follow us on Twitter, but I do think there is a lot of credibility to be gained by participating in online forums where experts can share knowledge. This requires a corporate policy and culture and I’m all for that.

“We do intend to make use of web video because you can tell a great story that way. Some of the technologies we’ve developed are so cool and visually interesting that they’ll really pop off the screen. We’ve got one video like that now on YouTube and more in the works.

“My main emphasis at Alion is on media relations, because it’s an effective way to tell our story. But the best marketing assets I have at Alion are our people. They’re face-to-face with customers and partners, representing the brand. Helping them do that well is a big part of my department’s job.

Click here to read the whole interview.

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